Get Discovered by Customers with a Strong Digital Presence

When customers are looking for a new product or a company to deliver a service they need, they’re not turning to a phone book or dropping into businesses to ask questions. They’re going online and searching for a company that can meet their needs. If you’re not there, then you won’t be discovered—and that’s a customer you’ll never get another chance to engage. 

In other words, a strong digital presence is everything. At Salem Surround, our strategy involves meeting your customers where they are, wherever that is. “Surround” means that when your customers are online, they see you, so your brand always comes to mind when they need your products and services. 

Although there are many factors to a strong digital marketing strategy, your digital presence comes down to two important things: reputations and listings. 

Reputation as Digital Presence

Seeing your company’s name online is important but remember that you don’t always get to control the messaging on the internet. From chatter in comments on social media posts to reviews of your business on platforms like Yelp, the public has a direct influence on how others see your brand. 

Surround Reputation and Review Generation streamlines the overwhelming process of managing reviews and comments for you. With these services, we will:

• Respond to positive and negative reviews
• Solicit new reviews from customers
• Track all the online conversation about your business

Our tools also let you see all your reviews in one place, track response levels and trends in responses, and keep track of what customers are saying about your competitors.

Listings as Digital Presence

When customers—particularly local customers—look for your business online, they are likely to encounter a digital listing for your company. This listing should include things like your hours, location, and contact information. These local listings are one more way to Surround your customers. 

Listings are simple yet powerful tools for customers to find your business, but only if the information in each listing is correct and consistent across listing platforms. For example, if Google has one address for your business and Yelp has another, it will turn off customers and even hurt your SEO.

Surround Listings will take care of managing your online listings for you. We’ll claim your listing on major sites and submit correct information with the four major data aggregators that generate listing information plus over 70 syndicates. This will ensure your information is easy to find, no matter where customers stumble across it. 

Salem Surround Makes Digital Presence Management Easy

Contact us today to learn more about our Digital Presence management services, like Salem Reputation and Review Generation and Surround Listings.